Newsworthy

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Promoting public policy solutions through the media

Governments don’t need a consensus on public policy solutions to be successful. With every policy change, there will be winners and losers. The key to effective public policy changes is demonstrating that the changes are for the public good.

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“Good trouble, necessary trouble”

American statesman, civil rights activist and congressman John Lewis often said it was important to engage in "good trouble, necessary trouble" to achieve change. His non-violence protest and action legacy made him an icon of the civil rights movement and ensured he was re-elected to congress 16 times.

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‘And the 1932 Olympic medal for town planning goes to…’

'…John Hughes of Great Britain for his design of a Sports and Recreation Centre with Stadium for the City of Liverpool. John is one of 24 medal recipients of the arts events at these 1932 Los Angeles Olympic games.

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5 Dec - 15 Dec

Your 13-millisecond event media pitch

We’re all aware of the power of the 10 second sound bite, but how many know of the 13-millisecond media pitch?

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13 Aug - 14 Aug

Event Social Influencers and Bloggers

Social Influencers and Bloggers play an increasingly important role in promoting events and are new Media sources that should not be overlooked. Lookatmedia™ provides an environment where you can engage with these groups and enable them to create more and better content.

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How to create a Media Kit in Lookatmedia™

Press releases can be helpful tools to get journalists attention, as can access to pre-approved libraries of images and video. Still, sometimes you want to supply an entire kit of information. How do you do this in Lookatmedia™?

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Hotels and resorts in the media

Driving both peak and off-peak bookings for your accommodation facilities requires more than a marketing strategy. It includes exposure through trusted sources, and one of the most trusted sources is the media. Lookatmedia™ centre was developed to help tourism and accommodation providers expand their bookings through all-year-round free media exposure.

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"Media be DAMed!"

The Media understands the power of an attention-grabbing headline backed up by an equally powerful image. It's why every good Media Release contains links for journalists to download a small selection of images to illustrate a story. The question is, in today's media environment, is a link to a few images enough?

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The consequences of 24/7 news cycle

The pressure of the attention economy and a 24/7 multi-channel news cycle is testing the mettle of journalists and media groups. Competing for the attention economy reduces opportunities for the media to monetise their content, forcing digital transformation upon traditional media sources.