Story Ideas

Your Lookatmedia™ Story Ideas mini home provides journalists, media representatives and influencers an opportunity to research storylines, themes and backstories.

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Empowering Political Surrogates with Lookatmedia™

Political surrogates are crucial assets, championing candidates by amplifying their messages and engaging with diverse voter groups. However, their effectiveness is often hampered by limited access to quality communication resources. Lookatmedia™' innovative candidate-branded online newsroom and Digital Asset Management (DAM) solution promise to transform this dynamic. By providing secure, authorized access to a wealth of digital communication tools, Lookatmedia™ empowers surrogates to maximize their impact and efficiency.

Politics is Scrabble, not Chess

After watching recent media coverage of a state election and federal budget, I concluded what game most closely represents modern politics, Scrabble.

Why photo editors reject your images

Photo editors have a dual role. They need to find the right images to tell stories and capture the reader’s attention. They also have the role of ensuring they have the legal right to use images. The legal aspect of images is where many PR professionals fail.

How to increase your media coverage by 50%

Extensive research and polls conducted over the past year have revealed a crucial factor in capturing journalists' attention and increasing media coverage: providing them with a wide array of visual resources. While various reports and surveys have highlighted journalists' desire for more choice, the impact of this increased choice on their coverage decisions remained unclear. To uncover the truth, we conducted our poll, focusing on the social platform that witnessed the most significant rise in journalists' participation: LinkedIn.

Is it true ‘If you’re explaining you’re losing?’

Political pundits often use the phrase, 'If you're explaining, you're losing?' Is this true, or is the sequence of events the problem? Is it better to respond to a political opponent through the media or lead the charge? AA

A leading destination for journalists

Let’s face it; the media loves a good travel story. The challenge is showing them you have a story to tell. Not just one story, but hundreds or even thousands of stories. With each one offering a unique destination or experience.

The challenge is that hundreds of thousands of tourism destinations around the globe are competing for media attention and exposure. The question is, how do I make my brand stand out from the crowd? The answer is Lookatmedia™.