Story Ideas

Your Lookatmedia™ Story Ideas mini home provides journalists, media representatives and influencers an opportunity to research storylines, themes and backstories.

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‘This is important!’

Bill Gates is famously quoted as saying, ‘If I were down to my last dollar, I would spend it on public relations’. This one statement by one of the world’s most innovative businessmen encapsulates the role of Public Relations and Media exposure in successful companies.

Building on your Media Releases

Your Media Release needs to be short, succinct and punchy. It needs to show demonstrate that you have a newsworthy story. The subject line should grab the journalist’s attention. It serves as an entrée to a longer discussion with a journalist.

What a trip!

The travel and tourism sector often refers to the fact that the journey is part of the experience, yet most travel brand media centres go…nowhere. If you’re not providing the media with a journey, then why would they bother to come?

Advocacy and Public Education

Your role as a non-profit is more than just providing services. You also have the role of advocacy, increasing awareness and exposure to the issues that drive the need for the good works you do. The media has an important role to play in public conversation … and so does Lookatmedia™.

Beyond the sound bite

One of the most commonly used quotes in politics is that it’s the ‘art of the possible’. With trust in governments initiations at an all-time low, discussions in the public arena must move beyond simple sound bites.

Creating greater accountability for the Government

Good Government is an institution of change. When this change is happening, government and government departments are responsible for providing reliable and timely information to the public.