How do I know which issue will become tomorrow's headline?
Lookatmedia™ tracks story velocity, media pickup patterns, and cross-market propagation to identify narratives gaining momentum before they become mainstream headlines.
How do I know whether journalists trust our organisation?
Lookatmedia™ analyses media framing, spokesperson inclusion, quote usage, and sentiment trends to help identify how journalists are positioning your organisation over time.
How do I know if our communications strategy is working?
Lookatmedia™ measures changes in narrative health, sentiment, framing, visibility, and competitive positioning to assess whether communications efforts are influencing perception.
How do I know what stakeholders are hearing about us?
Lookatmedia™ analyses the narratives appearing across national, local, broadcast, and radio media to provide insight into the information environment surrounding your organisation.
How do I identify opportunities to influence public debate?
Lookatmedia™ identifies emerging issues and growing conversations where organisations can contribute expertise before narratives become established.
How do I know if a competitor is vulnerable?
Lookatmedia™ tracks competitor sentiment, narrative risk, crisis indicators, and negative media momentum to reveal areas where competitive positioning may be changing.
How do I know whether media attention is increasing or decreasing?
Lookatmedia™ tracks story velocity, mention trends, narrative persistence, and media authority levels to show whether attention is growing, stabilising, or fading.
How do I know whether our messages are reaching the right audiences?
Lookatmedia™ maps message adoption across media types, regions, industries, and audience-relevant outlets to show where communications efforts are resonating.
How do I monitor issues that could affect investor confidence?
Lookatmedia™ tracks financial narratives, executive coverage, regulatory discussions, market sentiment, and emerging risks that may influence investor perceptions.