How do I know if my organisation is becoming more visible?
Lookatmedia™ measures visibility through share of voice, source authority, narrative participation, and market penetration rather than simply counting mentions.
How do I identify communications risks before they become crises?
Lookatmedia™ continuously monitors narrative acceleration, sentiment deterioration, entity associations, and media amplification patterns to detect emerging risks early.
How do I know what reporters are likely to ask next?
Lookatmedia™ analyses developing narratives, recurring media themes, and journalist coverage patterns to identify likely lines of questioning before interviews occur.
How do I know whether our organisation is leading or following the conversation?
Lookatmedia™ compares your organisation's narrative influence, message adoption, and story initiation rates against competitors and industry peers.
How do I know where to focus my communications resources?
Lookatmedia™ prioritises issues, markets, stakeholders, and narratives based on risk, influence, growth, and strategic importance, helping teams allocate resources more effectively.