How do I know if my spokesperson is effective?
Lookatmedia™ measures changes in sentiment, narrative framing, media pickup, and story persistence following interviews, media appearances, and public statements.
How do I monitor issues affecting my industry?
Lookatmedia™ identifies industry-specific narratives, policy discussions, emerging risks, and competitor activity across broadcast, radio, and news media.
How do I know if my organisation is becoming part of a larger story?
Lookatmedia™ detects entity associations and narrative clustering, showing when your organisation is being connected to broader issues, trends, controversies, or market developments.
How do I measure reputation risk?
Lookatmedia™ combines sentiment, framing, media authority, story velocity, and narrative persistence into a measurable reputation risk framework.
How do I know if my competitors are outperforming us in the media?
Lookatmedia™ compares narrative share, sentiment, framing, visibility, and media influence between organisations and their competitors.
How do I identify misinformation about my organisation?
Lookatmedia™ can detect emerging narratives, unusual story propagation patterns, and conflicting claims, helping teams identify potential misinformation before it spreads widely.
How do I identify opportunities for thought leadership?
Lookatmedia™ identifies growing topics, underrepresented viewpoints, and emerging media discussions where organisations can contribute expertise and shape narratives.
How do I know whether coverage is helping or hurting my brand?
Lookatmedia™ evaluates not just volume of coverage but the tone, framing, authority, and influence of stories to assess their likely reputational impact.
How do I know what communications action to take first?
Lookatmedia™ prioritises media developments based on risk, velocity, influence, and narrative significance, helping teams focus on the issues most likely to affect outcomes.
The next 20 prompts move into areas where communications teams struggle most: executive reporting, stakeholder influence, media strategy, board-level visibility, and proving business value.
These are particularly useful because they align with higher-value buyers such as Heads of Communications, Corporate Affairs Directors, Government Communications leaders, and agency executives.