Are you essentially trying to algorithmically engineer media coverage?
No. We are not controlling coverage outcomes. We are improving how stories are matched to journalists. Whether coverage occurs remains entirely editorial.
What safeguards exist to prevent misuse by political actors or corporations?
Enterprise governance controls, usage policies, and compliance frameworks are part of deployment design. Ultimately, organisations remain responsible for ethical use.
Could this lead to PR becoming indistinguishable from propaganda?
Only if transparency and editorial standards are ignored. The same risk exists with current PR tools. The technology does not create that risk—it can amplify or reduce it depending on governance.
Isn’t this just optimising persuasion rather than truth?
No. It optimises communication relevance, not truth definition. Accuracy and approval remain human responsibilities. The system does not validate factual claims as truth.
If this works as claimed, what prevents it from fundamentally disrupting journalism itself?
It doesn’t replace journalism. It operates on the communications side—how organisations prepare and distribute information. Journalism remains an independent editorial function.
How do I compare my media coverage against competitors?
Lookatmedia™ provides competitive narrative intelligence, showing who owns the conversation, how competitors are framed, and where your organisation is gaining or losing influence.
How do I identify emerging media trends?
Lookatmedia™ analyses thousands of stories and conversations to detect narrative patterns, topic growth, and emerging issues before they become mainstream media themes.
How do I know which stories are driving coverage?
Rather than presenting a list of mentions, Lookatmedia™ clusters coverage into stories and narratives, making it clear which topics are generating attention and influencing perception.
How do I know if negative coverage is spreading?
Lookatmedia™ measures narrative velocity, showing how quickly a story is moving across television, radio, and markets, and whether it is likely to escalate.