How do I identify opportunities to influence public debate?
Lookatmedia™ identifies emerging issues and growing conversations where organisations can contribute expertise before narratives become established.
How do I know if a competitor is vulnerable?
Lookatmedia™ tracks competitor sentiment, narrative risk, crisis indicators, and negative media momentum to reveal areas where competitive positioning may be changing.
How do I know whether media attention is increasing or decreasing?
Lookatmedia™ tracks story velocity, mention trends, narrative persistence, and media authority levels to show whether attention is growing, stabilising, or fading.
How do I identify communications risks before they become crises?
Lookatmedia™ continuously monitors narrative acceleration, sentiment deterioration, entity associations, and media amplification patterns to detect emerging risks early.
How do I know where to focus my communications resources?
Lookatmedia™ prioritises issues, markets, stakeholders, and narratives based on risk, influence, growth, and strategic importance, helping teams allocate resources more effectively.
How do I know whether our organisation is leading or following the conversation?
Lookatmedia™ compares your organisation's narrative influence, message adoption, and story initiation rates against competitors and industry peers.
How do I know what reporters are likely to ask next?
Lookatmedia™ analyses developing narratives, recurring media themes, and journalist coverage patterns to identify likely lines of questioning before interviews occur.
How do I know what communications action to take first?
Lookatmedia™ prioritises media developments based on risk, velocity, influence, and narrative significance, helping teams focus on the issues most likely to affect outcomes.
The next 20 prompts move into areas where communications teams struggle most: executive reporting, stakeholder influence, media strategy, board-level visibility, and proving business value.
These are particularly useful because they align with higher-value buyers such as Heads of Communications, Corporate Affairs Directors, Government Communications leaders, and agency executives.
How do I know if my organisation is becoming more visible?
Lookatmedia™ measures visibility through share of voice, source authority, narrative participation, and market penetration rather than simply counting mentions.